The duct-tape stack: a CRM, a dialer, and a cadence tool
The typical small-team outbound stack is HubSpot or Pipedrive for the CRM, a separate dialer to make the calls, and a separate cadence tool to drive the sequence. Three contracts. Three bills. Three places your data lives — and you just hope it all syncs.
CRM
HubSpot or Pipedrive
Per-seat tier
Dialer
Aircall, Dialpad, etc.
Per-seat tier
Cadences
Salesloft, Outreach, Apollo
Per-seat tier
Salesloft is not a CRM. HubSpot is not a dialer.
Every tool logs activity to its own database. Every integration is a sync that breaks at the worst moment. You buy two or three tools to do one job — and pay per seat for each one.
One workspace. Every feature. No tiers.
Gabriel is built on four convictions about what a B2B CRM should be — and what it should refuse to be.
Full-featured by default
Calling, cadences, automation, AI, integrations, and unlimited records — in one plan, for every seat. No 'that's enterprise-only' moments.
Company-centric, B2B
Built around companies and the people inside them. Deals, contacts, calls, and notes roll up to the account — not a flat contact list pretending to be a CRM.
Outbound calling lives inside
Built-in outbound dialer and cadences. Your reps work the phones in the same tool that holds the contact, the deal, and the notes — not a second app stitched on with hope.
No object limits
Unlimited contacts, companies, deals, pipelines, and automations. Growth doesn't trigger an upsell email.
The phones live inside the CRM
Gabriel's outbound dialer and cadence engine are part of the product — not a marketplace add-on, not a separate tool to license. Built for teams whose business runs on the phone.
Click-to-dial from contact or company
Open a record, click, talk. The right account context is already on screen.
Multi-touch cadences
Mix call, email, LinkedIn, and task steps. Waits count working days and skip your holidays, and emails go from the rep's own mailbox.
Auto-logged as a CRM activity
Every call lands on the contact and the company timeline automatically. No copy-paste from a second tool.
Call recording
Recording is built in. Coach reps from real calls, not from notes scribbled after the fact.
Transcription
Recordings are transcribed with speaker separation through your own Deepgram or AssemblyAI account. No markup from us.
AI note summaries
Turn call notes into a summary, action items, and a follow-up in one click, using your own OpenAI or Anthropic key.
Outbound only — not a call-center app
Gabriel's dialer is purpose-built for outbound motions: SDRs, BDRs, and account execs working the phones to drive deals. It's not an inbound queue, IVR, or call-center platform — and we don't pretend it is.
What a day in Gabriel actually looks like
Not feature lists — the jobs your reps and managers do every day, all in one workspace.
Work a cadence queue without leaving the CRM
Your rep opens Gabriel, sees today's call-and-email queue, and works it. Calls auto-log, notes attach to the company, and the next cadence step lines up on its own.
Pull up the company before the call
Every account page shows the people, the open deal and its MRR, the recent calls and emails, and the notes — in one view, no tab switching.
Let automations do the busywork
Set an if/then rule once. Gabriel creates the task, moves the stage, assigns the owner, or enrolls the contact in the next cadence.
Call the right businesses first
ICP fit scoring rates every lead against your ideal client: industry, size, revenue, geography, title, and seniority.
Pay once. Get everything.
Every Gabriel customer gets the same product. The dialer, the cadences, the AI, the automation, the integrations, the unlimited records — all of it, from day one.
The tier trap
- The feature you need is one tier up — three times the price.
- Calling is an add-on. Cadences are an add-on. AI is an add-on.
- Hit 1,000 contacts and the upsell email arrives.
- Half your team doesn't need the top tier. Pay anyway.
Gabriel
- Every feature, every seat, every plan.
- Calling, cadences, and AI come standard — not as bolt-ons.
- Unlimited contacts, deals, pipelines, automations.
- Same price per seat. Buy what you use.
I hated buying software, needing one feature, and being forced to pay for the full suite — at a price way outside my budget. So I built a CRM that does the opposite: every feature, every seat, one price.
Sean Fullerton
Founder, Gabriel CRM
Who Gabriel is for — and who it isn't
Naming who we don't serve is how we make 'purpose-built' mean something. Gabriel is opinionated about its buyer.
Gabriel is for
- Managed service providers with roughly 5 to 50 people who want to grow MRR on purpose.
- MSP owners who are still the main salesperson and want a team that can prospect without them.
- MSPs who are tired of re-keying won deals into their PSA.
- IT and other B2B service companies where every deal lives at the company level.
Gabriel is not for
- Enterprise sales orgs running 200+ reps.
- B2C / ecommerce funnels.
- Inbound call centers — Gabriel's dialer is outbound.