Grow your MSP on purpose,not by referral.
Gabriel puts your pipeline, your phones, and your outreach in one place, synced with your PSA. Your team can build a steady flow of new managed services agreements, even in the weeks you're buried in tickets.
- 14-day free trial
- No credit card
- Syncs with your PSA
You're the best-kept secret in town.
You keep your clients' businesses running. But your own sales process runs on referrals, memory, and whatever time is left after the tickets are closed.
Your pipeline lives in your head
Deals are scattered across your inbox, a spreadsheet, and your PSA. When the owner gets pulled onto a server migration, sales stops.
Growth is feast or famine
Referrals come in waves. Nobody is prospecting during the slow weeks, so the slow weeks keep coming back.
Your tools were built for someone else
Generic CRMs think in one-time deal amounts, not MRR. Add a separate dialer and an outreach tool, and you're paying for three tools that don't share data.
Meanwhile, louder MSPs are winning your deals.
They aren't better at IT. They just follow up. Every month without a sales system is another month of agreements signed by a competitor you could out-deliver.
Run sales like you run your service desk
Documented, repeatable, and measured. Here's what your week looks like with Gabriel.
A pipeline you can forecast in MRR
See won and pipeline MRR, one-time fees, and contract terms at a glance. Know whether next quarter's payroll is covered before the quarter starts.
MRR, ACV, and contract term on every opportunity · MSP Revenue report
Prospecting that happens every day
Cadences tell your team who to call, email, or connect with today, and the queue keeps them moving even when the service desk is slammed.
Call, email, LinkedIn, and task steps · daily work queue · round-robin
Sales and service on the same page
Companies, contacts, and won deals flow between Gabriel and your PSA, so nobody re-keys a new client and nothing falls through at handoff.
Two-way PSA sync · Microsoft 365 and Google Workspace
One tool and one bill
Your CRM, dialer, and outreach cadences live together. Calls are recorded and transcribed, and AI drafts your emails, all on accounts you control.
Built-in browser calling · recording · transcription · bring-your-own-key AI
The best-kept secret in town
- Deals tracked in a spreadsheet and your memory
- Prospecting only when things are slow
- A CRM, a dialer, and an outreach tool, billed separately
- Re-keying every new client into the PSA
The MSP with a sales engine
- Every deal on the board, measured in MRR
- A daily queue of calls and emails, worked every day
- One workspace, one plan, every feature
- Won deals pushed straight to your PSA
Built by an MSP operator, for MSP operators.
We know what it's like to be great at service and stuck at sales. Gabriel was built by someone who has spent 15+ years selling managed services and implementing PSAs, and it runs the sales desk of a working MSP every day.
Every CRM I tried was built for software companies. I spent months forcing MRR, assessments, and QBRs into tools that didn't understand them. Gabriel is the CRM I wish I'd had when I was the only salesperson in my MSP.
Sean Fullerton
Founder, Gabriel CRM
MRR is a first-class field
Opportunities track MRR, one-time fees, ACV, and contract term, not a single deal amount.
Two-way PSA sync
Pull companies and contacts in. Push won deals back. Sales and service see the same client.
15 MSP email templates
Cybersecurity risk outreach, QBR invites, and more, written for how MSPs actually sell.
An MSP Revenue report
Won MRR, pipeline MRR, ACV, and one-time fees, reported separately so you can forecast.
Three steps to a sales engine
You don't need a sales ops hire or a six-month rollout. You need a system your team will actually use on Monday morning.
- 1
Start your free trial
Sign in with Microsoft or Google, then connect your mailbox and your PSA. No credit card, and every feature is on from minute one.
- 2
Load your targets and launch a cadence
Pull companies from your PSA or import a lead list. Then start a call, email, and LinkedIn cadence using our MSP email templates.
- 3
Work the queue and watch MRR grow
Your team works a daily call-and-email queue. Every touch lands on the company, and your pipeline shows the MRR you're about to win.
Our promise to you
- Every feature, every seat. One plan, no tiers.
- Your data, your AI key, your phone account. No usage markup.
- Month-to-month available. Cancel anytime.
The CRM for MSPs who are ready to stop waiting on referrals
Gabriel is a CRM built for small and mid-sized managed service providers. It gives MSP owners and sales teams one place to find prospects, call them, follow up, and track every opportunity in MRR. Generic CRMs leave you stitching together a separate dialer and outreach tool, and none of them understand recurring revenue.
Your team calls from the browser, with recording and transcription. They run multi-step cadences from their own Microsoft 365 or Google mailbox, and every call, email, and note rolls up to the company. When a deal closes, Gabriel pushes it to your PSA so service delivery starts with the full picture.
The result is a predictable pipeline of new managed services agreements, and an MSP that grows because you decided it would.
One plan. Every feature.
Billed annually, or $35 month-to-month
- Unlimited contacts, companies, and deals
- Built-in calling, recording, and transcription
- Cadences, automations, and booking pages
- PSA sync