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Insights for small business sales teams

Practical advice on CRM, sales strategy, and growing your business — from people who've actually done it.

Sales StrategyFebruary 24, 20267 min read

Stop Making Pretty Email Templates. Start Making Ones That Get Replies.

The CRM industry has spent years optimizing email templates for the wrong thing. Here's why plain text outperforms designed HTML for B2B sales — and what Gabriel does differently.