Your reps are calling the wrong leads
Most CRMs dump every lead into one list and leave your team to figure out who matters. The result? Hours wasted on prospects who were never going to buy — while the real opportunities go cold.
67%
of sales time is spent on non-selling activities
Including chasing unqualified leads
79%
of leads never convert to sales
Often due to poor lead qualification
35–50%
of sales go to the vendor that responds first
Knowing who to call first is everything
Two scores. One clear answer.
Gabriel combines an automatic baseline score with your custom ideal customer profile to produce a single 0–100 lead score — no guesswork, no configuration required to start.
Default Score
0 – 50 points · Automatic
Every lead is scored the instant it's created. No setup, no waiting. Three dimensions are evaluated automatically:
Email, phone, company, job title — 5 pts each
Recent activity, email opens & clicks, recency weighting
Do-not-contact flags, stale leads with 90+ days of silence
ICP Score
0 – 50 points · Custom to you
Define your ideal customer profile and a second scoring layer activates — evaluating every lead against your specific business criteria.
- Industry
- Company size
- Annual revenue
- Geography
- Title keywords
- Seniority (auto-detected)
- Department
- Activity recency
- Activity volume
- Email engagement
- Has email
- Has phone
- Has company
- Has LinkedIn
- Do not contact
- Competitor detection
- Stale lead
Smart weighting: Percentage-based normalization means adding more criteria makes scoring more nuanced — never inflated.
Every lead gets a clear verdict
Beyond the number, every lead receives a qualitative classification so your team instantly knows where to focus.
All required criteria met and ICP score 40+. Your best prospects — call them first.
All required criteria met, ICP score 30+. Worth pursuing — they match most of your profile.
Missing one or more required criteria. Don't waste time here — focus elsewhere.
Not enough information to evaluate. Enrich the record, then re-score automatically.
No ICP configured yet. Set up your ideal customer profile to activate this layer.
Lead scoring that actually works for small teams
Enterprise CRMs charge you extra for scoring and hide it behind a black box. Gabriel gives you a transparent, powerful scoring engine — included in every plan.
Works on day one
Every lead is scored the moment it enters the system. No setup wizards, no onboarding calls. Your team gets prioritized leads from the start.
Transparent, not a black box
See exactly why a lead scored the way it did. Every criterion, every point, fully explainable. Your reps trust what they can understand.
Scores that stay meaningful
Our percentage-based algorithm means adding more criteria makes scoring more nuanced — not inflated. Five criteria or fifty, scores stay proportional.
Required criteria as deal-breakers
Mark certain criteria as non-negotiable. A lead that doesn't meet them is automatically 'Not a Fit' — no ambiguity, no wasted calls.
Multi-source engagement tracking
Scores reflect the full picture: CRM activities, email opens, clicks, automation events, and workflow data — not just one channel.
Always fresh, never stale
Scores update automatically when data changes. After 24 hours, they're flagged for refresh. Change your ICP and every lead re-scores in bulk.
See why every leadscored the way it did
Most scoring tools give you a number and ask you to trust it. Gabriel shows you the complete breakdown — every criterion evaluated, every point attributed, every match explained. Your reps sell with confidence because they understand the score, not just obey it.
- Color-coded score indicator (green, yellow, red)
- ICP Fit badge with classification reasoning
- Point-by-point default score breakdown
- Each ICP criterion: expected vs. actual value
- Last calculated timestamp for freshness
Score Breakdown
Updated 2 min agoBuilt for power, designed for simplicity
Everything you need to score leads like an enterprise — without the enterprise price tag or complexity.